1. Start with the essential details.
Before opening ticket sales, confirm the date, venue and outline programme. Give the exact address and distinguish between doors-open time and the event start time.
Answer one simple question: what will visitors get from attending? Make that clear in the first paragraph of your listing.
2. Set the ticket price and what it includes.
Describe what each ticket covers. If you offer several options, explain the differences in terms your audience understands: the programme, duration, day or access to a particular part of the event.
In your budget, separate total sales from the amount after the fee. With a 12% fee, a 2,000 RSD ticket leaves 1,760 RSD after a 240 RSD fee. This is not the event profit: venue hire, artists, production and other costs are separate.
3. Prepare the organizer details.
You can create an Oblakkarte account without a company. This account lets you publish event listings on tic.rs and your own tic.rs subdomain.
To sell tickets, add your company and business details. Before activating sales, review the terms for fee calculation, payouts, cancellations and refunds.
Not ready to sell yet?
Start with a listing. Add your event description, date and location. You can add a company when you are ready to open ticket sales.
4. Build a page that answers questions.
A good event page should include:
- Name: recognizable and specific, without unnecessary slogans.
- Description: who the event is for and what to expect.
- Date and location: precise times and a full address.
- Tickets: prices and what each option includes.
- Entry requirements: relevant restrictions and accessibility information.
- Contact: where visitors can ask questions.
5. Share one clear link.
When your listing is ready, use the same link on your website, social media and in messages to your audience. Keep the path from a post to ticket information as short as possible.
Do not assume everyone knows the artist, venue or event format. Your listing should also make sense to someone discovering you for the first time.
6. Try the visitor journey before launch.
Open the page on your phone. Check that the title, date, address and ticket information are easy to read. Ask a colleague to read the listing without any extra explanation. Their questions will show you what still needs work.
If the schedule or programme changes, update the public information and prepare a clear message for your audience in line with the agreed sales terms.
Ready for the first step?
Choose event listings or ticket sales in the new dashboard.