Multiple partners
Give each partner a distinct link source. This lets you compare recorded visits and associated purchases without combining all partner posts into a single row.
Analytics and promotion / Sales sources
See which placements lead to ticket purchases.
Add UTM tags to your event links and compare sources, campaigns and ads in your dashboard. The report links saved visit data to paid orders, helping you ask more precise questions about your promotion.
Compare what you can influence
Decide in advance which differences between links you want to see after launch.
Multiple ads
Keep the campaign the same and distinguish creatives with utm_content. Then you can see which variants bring in audiences who go on to pay.
Different channels
Distinguish email, social media, and other placements using consistent source and medium values. Compare like-for-like periods and account for differences in audience and costs.
Details
How to get a useful report
Tag links before launching ads
Tags must be present in the link people actually follow. Check the published link, including any link-shortening service or intermediate page: parameters can be lost along the way.
From visit to paid order
The system links available session data to paid orders. This is more useful than a simple click counter, but how complete the link is depends on the data retained; the report does not automatically reconstruct unknown touchpoints.
Consistent filters and comparison level
Choose an event and date range, then the breakdown you need. Don’t compare the results of a whole campaign with those of a single ad without accounting for scale. For monetary analysis, check the report currency and add costs separately.
Tag links before the first visit
- 01
Agree on naming conventions
Choose a consistent way to record the source, channel and campaign. Different spellings of the same partner appear as separate entries and make comparisons harder.
- 02
Prepare your links
Add utm_source, utm_medium and utm_campaign; use utm_content for different ads. Open the finished link and check that it leads to the right event and retains the parameters.
- 03
Compare visits with payments
Select a period, event and grouping in the report. Look beyond traffic to associated paid orders; analyze placement costs separately.
Check in advance
Check that your tags are ready
Consistent naming
Use the same spelling for each source in every link.
The link works
The final link opens the right event and retains its UTM parameters.
Know what to compare
Decide which placements, time period and results you’ll compare.
FAQs
FAQs
Which UTM tags should I use?
Use utm_source for the source, utm_medium for the placement type, utm_campaign for the campaign, and utm_content for the ad variant. Agree on naming in advance and use the same convention across all placements.
What breakdowns are available in the report?
You can break results down by source, source and channel, campaign, or ad content. Choose a date range and event, and filter by source, medium, and campaign. This helps you compare placements at the same level of detail.
Why is the source unknown for some ticket orders?
The connection may not have been retained: someone may have returned directly, used another device, followed a forwarded link without tags, or had data restricted by their browser. Such an entry does not prove that advertising had no effect on the purchase, but it also does not justify attributing the purchase to advertising.
Can a promo code replace a UTM tag?
No. A code applies a discount, while UTM tags describe the visit from a link. A code can be forwarded or used after someone has seen another placement. For a partner promotion, it can be useful to use both tools, bearing in mind that they answer different questions.
Can I see the return on advertising spend straight away?
The report shows available visits and associated paid orders. Advertising account costs are not included automatically. To assess return on spend, compare costs, sales, refunds, and other expenses yourself.
OBLAKKARTE
Create an eventPromote your event with clear source tracking
Create an event page and prepare separate links for each promotion channel.